Three-Time All-Ivy Libero Launches Mobile App
Maddie Rudnick graduated from Yale as one of the most accomplished volleyball student-athletes in school and Ivy League history. Less than two years after graduation, she's conquering her next challenge -- launching a mobile app that aims to change behavior around the world.
Rudnick solidified Yale's back row for four years, led the team in digs each year, won four straight Ivy League titles, earned three All-Ivy selections and finished 10th all-time in conference history in digs. Now the former libero is applying the lessons of college athletics to the competitive world of mobile apps.
"I can't emphasize enough how varsity athletics help build individuals to be more resilient, adaptable and hard-working," said Rudnick, who finished second all-time at Yale with 1,559 digs. "Varsity sports prepared me to launch an app, because it's like playing volleyball, but without the wooden floor. Just like any sport or competition, the team must react and respond in order to be successful. We have a common goal in mind but our versatility to various situations is what helps us reach that goal."
The app is called Getmii, and allows you to post and view various needs from people in your area. Getmii already has 35,000 downloads after its official launch three months ago.
"It gives users a tool to broadcast their needs," Rudnick said, the app's chief marketing officer. "If you need homework notes, flour from a neighbor, job advice -- the iterations are endless -- you can post it and the 1,000 people nearest you can respond."
The app can be used for personal or selfless needs.
"We partnered with the Nepalese Red Cross after the devastating earthquake in April 2015, and were inspired to help," Rudnick said, who competed in four NCAA tournaments. "We were able to quadruple the amount of blood donations there by using Getmii."
The idea for Getmii came from one of Rudnick's friends, who was in Bangkok at the time.
"He was sitting in a room, which later would be our office, contemplating how he would get the things he needed," Rudnick recalled. "He thought, 'Wouldn't it be great to have a loudspeaker to ask everyone around me if they could help?' and Getmii was born." Rudnick said she was intrigued by the idea and hopped on a plane to Thailand.
While at Yale, Rudnick elevated the Bulldogs' defense and helped her 2012 team finish second in the nation in digs. She's now working to raise the profile of Getmii between the company's offices in Boston and Bangkok.
Some of the advertising already done on Getmii includes installing an interactive art exhibit in Grand Central Terminal in New York and Union Square in San Francisco. Eighteen chalkboards were setup and posed the question, 'what do you need?' Over 100,000 people walked by and wrote on the boards, Rudnick said.
"The boards were a physical adaptation of the app because passerby could see exactly what people nearby needed," Rudnick said.
This fall, Getmii will have over 100 college ambassadors in the United States this upcoming school year to help to spread the word. Along with advertising, Rudnick is working with other Getmii leaders to attract millions of dollars from investors for the app.
"My biggest challenge is getting the word out about the app," Rudnick said. "Once I tell them, the app is so progressive and useful it sells itself. People are instantly hooked."