NEW HAVEN, Conn. - Yale University Athletics proudly welcomes Faherty Brand as an official sponsor, strengthening our commitment to promoting excellence in athletics and enhancing the student-athlete experience.
 
Faherty Brand, a prominent lifestyle apparel and accessories company known for its sustainable practices and dedication to quality, embodies the values and spirit of Yale Athletics. Their support exemplifies a shared vision of fostering not only athletic achievement but also sustainability and community engagement. Their commitment to sustainable fashion and social responsibility aligns seamlessly with Yale Athletics' mission to instill a sense of responsibility and teamwork in our student-athletes. This partnership signifies an exciting opportunity to create a positive impact on our athletic community.
 
As part of the sponsorship, Faherty Brand 's exposure and support will extend beyond traditional sponsorship, encompassing initiatives that include collaborative events, exclusive product releases, and engaging experiences for our student-athletes, coaches, and fans. Faherty Brand will also have a prominent place in the gameday experience at the historic Yale Harvard football game on Saturday.
 
About Faherty Brand:
 
Faherty is a family brand founded in 2013 out of their passion for the surf and mountains and adventures with friends. They set out to design high-quality clothes that give you the feeling of life's great moments all the time (their bestselling Legend Sweater Shirt perfectly captures the vibe.) Alex runs the business. His twin brother, Mike, is the head of design. Their mom, Ninie, designs the stores. And Alex's wife, Kerry, heads up the incredible impact work, like spearheading our Native design partnerships to help end appropriation in fashion. It's truly a family affair. Alex and Kerry are both Yale alumni (class of 2005), who played Varsity football and lacrosse, respectively.