NEW HAVEN, Conn. - Yale Athletics is proud to announce an exciting new partnership with Opendorse, the leading athlete marketplace and NIL (Name, Image, and Likeness) company.
 
Opendorse brings more than a decade of experience in athlete marketing technology, providing a trusted platform to facilitate NIL deals for over 130,000 athletes worldwide. Through this partnership, Yale student-athletes will have access to the industry's most advanced NIL marketplace, offering streamlined solutions for securing and managing endorsement deals, sponsorships, and other opportunities.
 
"Partnering with Opendorse allows us to provide best-in-class NIL resources that empower our student-athletes to make the most of the opportunities available to them in this evolving landscape, "said Victoria M. "Vicky" Chun, Thomas A. Beckett Director of Athletics. 
 
Athlete-Centered Support

• Through this partnership, every Yale student-athlete will receive a personalized Opendorse profile, which they can customize and promote on their social media platforms.
• The Opendorse app allows student-athletes to easily review and accept opportunities, receive compensation, and ensure compliance with NCAA and institutional guidelines—all within one seamless platform.

Mobilizing Fans, Brands, and Donors

• Yale Athletics will launch a branded NIL marketplace powered by Opendorse, enabling fans, brands, sponsors, and donors to directly connect with and support Yale student-athletes.
• The platform provides a compliant, efficient way to browse, pitch, and pay athletes for NIL activities, ultimately mobilizing the Yale community to help student-athletes thrive.

Check out the Yale Bulldogs NIL Marketplace here. 
 
About Opendorse
Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 130,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from hundreds of colleges and thousands of brands, fans, donors, and partners including Team USA, LEARFIELD, Keller Williams, and more.